Both traditional and digital publishers began to see a surge in paid subscriptions late in 2016. Readers began to subscribe after the presidential election and the trend has continued through Apirl 2017 according to Ken Doctor for Newsonomics. Legacy print titles like the New York Times, Washington Post, Boston Globe, The Atlantic, Financial Times, and The New Yorker are all seeing huge increases in digital subscriptions. Their publically traded stock prices have also climbed.
As if the newspaper industry didn’t have enough to deal with, now digital ad blocking software threatens to eat into its digital profits. Ad blockers, obviously, block ads. The reason for using them would seem to be, “I don’t want to see ads anymore…duh.” But there are more practical reasons for using ad blockers. A heavy ad load is data-intensive, meaning slow load times for users, while eating up precious time, data and battery resources.
In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.