Amazon Prime Day generates a frenzy of shopping activity across the entire retail spectrum. People, regardless of age, demo, gender, etc. flock to Amazon properties to take in the latest must haves. According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members
On June 12th, Harmelin Media hosted over 75 clients, marketing executives and members of the media for Harmelin’s 2019 Media Trends Presentation. The event, held at the Barnes Foundation in Philadelphia, centered around the rapidly changing media landscape and detailed the implications of media’s evolution
Although Amazon’s streaming simulcast of NFL Thursday Night football games has not yet approached TV-like results, viewership is on rise. No matter if you are looking at total viewership or the average minute audience, all metrics are up, which presents great opportunities for clients. What this
TV penetration is still king and remains largely unchanged in the last 15 years. However, new device penetration such as smartphones and subscription video-on-demand (SVOD) has grown exponentially in the last 5 years. What this means for marketers: The narrative that TV is dead is lazy and