Harmelin Digital Contributor: Mollie Dronson LinkedIn recently rolled out its Matched Audiences program at the end of April, allowing advertisers to target more accurately by user's web browsing behaviors, email addresses and their employers. Matched Audiences is a take on targeting options offered by other social
Harmelin Digital Contributor: Mollie Dronson LinkedIn recently rolled out its Matched Audiences program at the end of April, allowing advertisers to target more accurately by user's web browsing behaviors, email addresses and their employers. Matched Audiences is a take on targeting options offered by other social
Harmelin Digital Contributor: Tim Brodwater Google Chrome has confirmed that they are building a tool that will detect and block ads many Internet users find intrusive, unwanted or just downright annoying. This tool will be pre-built into the new version of Chrome and will act in
Harmelin Digital Contributor: Kayla Neveil Mirroring Facebook, Snapchat is now offering a new suite of self-service ad tools to better compete for a greater share of advertiser's budgets. What this means for marketers: Throughout the past year, Snapchat has presented several new ad capabilities that are similar to
Harmelin Digital Contributor: David Farnoush The report on Q1 2017, released by Mux, a video performance and analytics firm, found that US Digital Video Viewers (DVVs) stopped watching video either because the load time took too long (85.1%), or due to stalling and buffering (85.0%). An earlier
Today Joyclyn Faust, Senior Media Director / Broadcast and Convergence Manager, celebrates her 20th Anniversary at Harmelin Media. We sat down with her recently as we continue our Anniversary Interview Series to get her take on the industry and get to know her better. What are
Harmelin Digital Contributor: David Adams In order to compete with the rapidly growing popularity of Instagram Stories, Snapchat is working with various media companies to bring high quality content to the Snapshot Discover section of its app. These shows will include programming from MTV, Vice, NBC,
Harmelin Digital Contributor: Anna Eggleston Following the boycott of YouTube by a handful of large advertisers, including AT&T, General Motors, and Johnson & Johnson, Google is refocusing on brand safety. The company is utilizing more AI tools, with machine-learning capabilities, to better classify video content on
Harmelin Digital Contributor: Veranika Dzeruzhynskaya 49% of media planners placed digital OOH on plans in the past year. This number jumps above 69% when OOH is combined with mobile for retargeting measurement and dynamic creative. But only 39% of media planners know it's possible to buy
Recently, Bernie Shimkus our VP, Director of Research and Consumer Insights celebrated 20 years at Harmelin Media. As part of our Anniversary Interview Series, we sat down with him to get his perspective on the industry and learn more about him. What are some of the notable