With the Super Bowl in the rear view mirror, advertisers are looking forward to the next big opportunity, albeit with a slightly different target demographic. ABC is airing The 84^th Annual Academy Awards on Sunday, February 26. In terms of ad revenue, The Academy Awards are second only to the Super Bowl.

After a disastrous attempt to bring in younger viewership via hosts Anne Hathaway and James Franco last year, Billy Crystal will return as this year’s emcee.