In this post (or not so post depending on who you talk to!) recession world, consumer’s habits continue to evolve and advertisers strive to keep up. Consumers may still be concerned with pricing, but unless quality is present, then the value is not there. USA Today addressed this trend back in June ‘11 in a cover story article: “A growing number of Americans don’t measure value only by price. They examine how much is actually in a container. They factor in family preferences. And they still demand the kind of quality they used to get in pricier products. This new American shopper is changing the way retailers market, merchandise, and maneuver.” Following are a few examples of advertisers who have proactively adjusted their creative to focus more on quality and less on price. In many instances, price is not even addressed since competitive pricing is basically assumed anymore.