Both traditional and digital publishers began to see a surge in paid subscriptions late in 2016. Readers began to subscribe after the presidential election and the trend has continued through Apirl 2017 according to Ken Doctor for Newsonomics. Legacy print titles like the New York Times, Washington Post, Boston Globe, The Atlantic, Financial Times, and The New Yorker are all seeing huge increases in digital subscriptions. Their publically traded stock prices have also climbed.
In the advertising world, television is still the mass reach king. It has the ability to put an advertising message out to millions of eyeballs. This overarching mass-market approach can be very successful, but we cannot ignore the power of what a mobile ad can do to influence a consumer during those key moments of decision when they’re ‘on the ground’ — about to make a purchase decision. Once a potential customer leaves his home viewing environment, the impact of an advertiser’s message with a well-timed and well-placed mobile ad can lead to a sale.
Iron Man. Wall-E. Inception. Avatar. What do these movies have in common?
Aside from representing some of the highest grossing sci-fi films of all time, each of these movies captivated their audiences with groundbreaking technology. To do so, the movies’ producers stretched their imaginations and explored the creative possibilities afforded by the cinematic technology of their time.
Over the past few years, the Consumer Packaged Goods (CPG) team at Harmelin Media has focused on tying online media to offline sales. Since there are many aspects of direct attribution tied to digital media, the resultant hard numbers justify the efforts. However, these numbers need to extend beyond just the click to have significant […]
SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it similar to how YouTube functions in the video space. It also offers a social aspect – users can comment on one another’s tracks, and share the tracks or playlists on their own pages, a la a ‘retweet’ on Twitter. SoundCloud players can easily be embedded on a webpage, so it’s become a preferred way for many music sites and bloggers to put tracks or albums in front of their readers.
With the rapid increase of online media consumption over the last few years, newspapers have seen a noticeable decrease in circulation. Where newspaper used to be king, fake online media outlets and/or stories now garner more engagement than real news.
The NFL captured a lot of media buzz in the 2016 regular season – and most of it was negative. This season has seen a lack of starting talent, players protesting during the national anthem, and officials throwing an inordinate amount of penalty flags. Worst of all for the NFL, the TV audience is down.
It has been long understood that social media spans all generations. The misconception that social media is strictly millennial-focused has been disproved repeatedly with every new platform or app attracting users in all age groups. Boomers and millennials alike are sharing content, liking posts and engaging with social media daily.
In 2016, so much of our reality is now spent consuming technology. From desktops and televisions at home, to laptops and tablets at the coffee shop, to smartphones and Apple watches at a sporting event, our devices follow us everywhere we go. How many of us are guilty of checking our smartphone while simultaneously browsing the web on our laptop with our TV turned on in the background?
Header Bidding is the latest frenzy to consume the media and advertising industry. Publishers are toiling away in labs, trying to figure out how to take back more of the revenue pie, while advertisers lie awake at night fearing increased costs and changes to inventory access. Like many industry changes, header bidding started as a low hum, and has now moved into the over-hyped, can’t-live-without-it, will-solve-all-our problems phase.