Consumers today have become accustomed to an on-demand lifestyle influencing many aspects of their lives, ranging from health and fitness to grocery delivery, eCommerce and of course, television. Try telling a four-year-old in today’s world that they can’t watch Paw Patrol because it’s “not on”
Harmelin Media 25th Annual TV Preview: Cable Networks
Harmelin Media 25th Annual TV Preview: Broadcast Networks
Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives.
One of the biggest data sharing opportunities available to most digital advertisers is the synergistic efforts of both organic search (SEO) and paid search (PPC) advertising when they play in concert together.
Being data-driven is a concept where analysts should trust their own experiences and accept a culture of constant learning rather than use data for a finite, definitive answer.
Harmelin was recently recognized as a Top 5 COVID-content hub by inPowered. In mid-March, as the pandemic suddenly changed everything in our daily lives, Harmelin responded with our COVID-19 Media Planning Resources site as a means to keep the industry abreast of the new realities
“Quality is never an accident; it is always the result of intelligent effort.” - John Ruskin When it comes to digital advertising, Harmelin Media believes it is imperative to have a systematic testing program in place to continually improve the quality of campaign performance and to
Our way of life changed in March. The impact of the Coronavirus pandemic will be felt long after the states lift lockdown provisions and we collectively, and slowly, return to normalcy. During this challenging period of self-isolation, many governors have ordered brick & mortar locations
As the world is affected by COVID-19, so too is the political scene. From the start of the primary season on February 3 with more than 20 Democratic presidential candidates, so much has dramatically changed. We are now down to two potential candidates: Joe Biden and