HARMELIN MEDIA

Every strategic media plan starts with a careful examination of the client's overall marketing and communications goals. Market research is integrated into all media planning with no data service or resource left untapped to make sure media plans are as efficient and effective as possible.

The size of a media buy has a direct impact on the rates, services and added-value media available to an advertiser. One of our key tenets of media buying is to use the combined clout of the $300 million aggregated spending of Harmelin Media's 175 clients to negotiate the most favorable rates for use by each client.

After constructing and negotiating our client's media plan, we then layer added-value, non-traditional media and lifestyle marketing to reach audiences not only where they expect to find messages but also where they are living their day-to-day lives.

Not all media is traditional. Harmelin Media employs experts in sports marketing, direct marketing and promotions to offer these media-enhancing services to our clients. We provide partnership opportunities when it makes sense to match up clients.

Even after the buy is placed, the work continues with a comprehensive media stewardship program comprised of various post-buy analyses and invoice verification procedures.

As an ongoing step, Harmelin Media confers with each client to ensure that the media is delivering for the client and that their goals are being met. Media buys are continually updated and modified to account for changes in the client's business.