Science. Data. Innovation. These are buzz words we’re all used to hearing that capture the current state of the media industry. These topics were also at the forefront of the 2017-18 television upfront presentations this past May in New York City. But another hot buzz word was CONTENT — the basic premise that TV commercial content needs to be seen by humans to be impactful. Sounds silly to even bring up, right?
Welcome to the 22nd edition of the Harmelin Media Report’s new TV season review.
Last season (2016-17), the broadcast networks renewed eighteen of their new shows, which is the same number as the previous year.
If consumer spending is alive and well, why are local news programs often inundated with stories about iconic retailers closing stores? To put it simply – consumer shopping behaviors are evolving.
If you have been watching, reading, surfing or listening to the news you have heard the phrase “#Join the Conversation.” It usually appears during a news story and prompts you as the audience to participate with a response on a social media channel.
Both traditional and digital publishers began to see a surge in paid subscriptions late in 2016. Readers began to subscribe after the presidential election and the trend has continued through Apirl 2017 according to Ken Doctor for Newsonomics. Legacy print titles like the New York Times, Washington Post, Boston Globe, The Atlantic, Financial Times, and The New Yorker are all seeing huge increases in digital subscriptions. Their publically traded stock prices have also climbed.
In the advertising world, television is still the mass reach king. It has the ability to put an advertising message out to millions of eyeballs. This overarching mass-market approach can be very successful, but we cannot ignore the power of what a mobile ad can do to influence a consumer during those key moments of decision when they’re ‘on the ground’ — about to make a purchase decision. Once a potential customer leaves his home viewing environment, the impact of an advertiser’s message with a well-timed and well-placed mobile ad can lead to a sale.
Iron Man. Wall-E. Inception. Avatar. What do these movies have in common?
Aside from representing some of the highest grossing sci-fi films of all time, each of these movies captivated their audiences with groundbreaking technology. To do so, the movies’ producers stretched their imaginations and explored the creative possibilities afforded by the cinematic technology of their time.
Over the past few years, the Consumer Packaged Goods (CPG) team at Harmelin Media has focused on tying online media to offline sales. Since there are many aspects of direct attribution tied to digital media, the resultant hard numbers justify the efforts. However, these numbers need to extend beyond just the click to have significant […]
SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it similar to how YouTube functions in the video space. It also offers a social aspect – users can comment on one another’s tracks, and share the tracks or playlists on their own pages, a la a ‘retweet’ on Twitter. SoundCloud players can easily be embedded on a webpage, so it’s become a preferred way for many music sites and bloggers to put tracks or albums in front of their readers.
With the rapid increase of online media consumption over the last few years, newspapers have seen a noticeable decrease in circulation. Where newspaper used to be king, fake online media outlets and/or stories now garner more engagement than real news.