Data-based Decisions

We use data to formulate fact-based decisions to drive campaign results and deliver on your key performance indicators across all media. Whether it’s statistical analysis or media modeling, we transform data into straight-forward marketing intelligence and actionable media recommendations.

Different Methods for Different Situations

Harmelin employs multiple methods of analyzing your key performance indicators:

• Direct Tracking for DR and online campaigns with a strong offer, a call to action and a response mechanism (800# or website)
• Test/Control for use across multiple geographies using "matched markets"
• Pre/Post monitoring for branding campaigns extending over longer periods of time
• Media Mix Modeling which is best used when the media mix varies week to week and brands have 2-3 years of historical data 

Specialized Web Analytics

In addition, we have a specialized suite of web analytics services ranging from implementation to advanced site analysis. Using our tools, we can help you understand who is visiting your site, how they are interacting with your content and how to increase your conversions.