Both traditional and digital publishers began to see a surge in paid subscriptions late in 2016. Readers began to subscribe after the presidential election and the trend has continued through Apirl 2017 according to Ken Doctor for Newsonomics. Legacy print titles like the New York Times, Washington Post, Boston Globe, The Atlantic, Financial Times, and The New Yorker are all seeing huge increases in digital subscriptions. Their publically traded stock prices have also climbed.
In the advertising world, television is still the mass reach king. It has the ability to put an advertising message out to millions of eyeballs. This overarching mass-market approach can be very successful, but we cannot ignore the power of what a mobile ad can do to influence a consumer during those key moments of decision when they’re ‘on the ground’ — about to make a purchase decision. Once a potential customer leaves his home viewing environment, the impact of an advertiser’s message with a well-timed and well-placed mobile ad can lead to a sale.
SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it similar to how YouTube functions in the video space. It also offers a social aspect – users can comment on one another’s tracks, and share the tracks or playlists on their own pages, a la a ‘retweet’ on Twitter. SoundCloud players can easily be embedded on a webpage, so it’s become a preferred way for many music sites and bloggers to put tracks or albums in front of their readers.
In the movie The Godfather, Michael Corleone shares the following line with his brother when planning to avenge their father’s assassination attempt, “It’s not personal, Sonny. It’s strictly business.” In stark contrast, the business world of marketing and advertising is becoming very personal. As noted in a February 2016 CMO Council whitepaper, personalization has become a universal mandate for many marketers; and engaging consumers in a true, real-time, one-to-one manner is the ultimate goal of long-term marketing efforts.
Written By: Bryan Kirschner and Donna D’Achillo
A&E premiered a new original comedy series entitled Black and White in July. This in-studio show focuses on issues such as politics and race and how they are perceived through the viewpoints of various comedians and friends. Taped in front of a live studio audience, the show aims to tackle the most controversial topics sweeping the country today by offering a comedic twist that is sure to capture the attention of viewers. The Robertson family is coming back to A&E this summer as the network returns its wildly popular Duck Dynasty. Additionally, another famous family has returned this season as Wahlburgers premieres with new episodes.
Welcome to the 21st edition of the Harmelin Media Report’s new TV season review. For the 2015-16 season which just ended in the spring, the networks renewed more shows than the prior year — eighteen new shows were renewed compared to fourteen in the 2014-15 season. This coming season, the networks will premiere 20 new shows in the fall (13 dramas and 7 comedies). Additionally, there are more than 23 shows premiering in mid-season.
Change is nothing new to a media buyer. For instance, ever since social media started its meteoric rise in popularity, advertising has never been the same. Creative and media agencies were forced to adjust their strategies due to a new user platform. Suddenly, GRPs and reach were less important, as buzzwords like “engagement,” “content,” and […]
One of the hottest topics in the advertising industry is programmatic television. The latest figures show that an estimated 4-5% of all TV buys in 2015 were purchased programmatically. While this is a low percentage of the total, it represents a $2.5 billion industry that has developed in a matter of months. That’s a big deal.
Within the past five years, dating services have grown to a $2.2+ billion industry as consumers turn to the internet looking for love. The term “swiping right” has become a frequent phrase among those familiar with dating apps. In the mobile dating world, to “swipe right” means that you have personally endorsed someone or something. In the context of dating, it would obviously mean someone – you’re endorsing that someone as a prospective date. But you can also ‘swipe right’ to endorse things – like products, services, stores, places, etc.
When discussing the Internet of Things (IoT) and the healthcare industry, wearables are probably the first thing to come to mind for many. If you’re still not sure of the definition, Wikipedia describes the IoT as “the network of physical objects, devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.”