Political spending for 2016 will follow the trend of past elections cycles and only get larger. According to Borrell Associates, political advertising will reach a record $11.4 billion, up 20% from the past presidential election. Digital will exceed $1.1 billion, up 700% from the last presidential election. This represents projected spending from candidates and outside groups, and about half of total spending will support the national election.
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.
Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording and online streaming services are growing components of the time-shifting experience.
pro·gram·mat·ic adjective /,prōɡrəˈmatik/: the most popular word in media These four syllables can make marketers all over the world swoon, while simultaneously muddying their minds. This is the future of our industry, but it is already here. Proportional amounts of optimism and confusion surround programmatic media buying. And of course…there is an entire dictionary of abbreviations in the […]