CBS is once again America’s most-watched network. They finished last season tops in their core demo (Adults 25-54) for the ninth time in 13 years! Thanks in part to the Super Bowl, they won the A18-49 demo for just the second time in over 20 years (without the big game, they would have tied NBC). In addition, they won in total viewers for an eigth straight year.
CBS has finished number one in total viewers for 12 of the last 13 seasons. In a recent teleconference, CBS CEO Les Moonves touted the strength that CBS’s returning favorites, new programs, and their airing of the Super Bowl will bring to the network this season.
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
By CBS standards, the network did not have a great season last year. Hostages never really found an audience and The Crazy Ones had disappointing ratings. Of the five new programs introduced last year, only two are returning (The Millers, Mom). This year, the network should grab huge ratings with Thursday Night Football; they will simulcast the first eight games with […]