Political spending for 2016 will follow the trend of past elections cycles and only get larger. According to Borrell Associates, political advertising will reach a record $11.4 billion, up 20% from the past presidential election. Digital will exceed $1.1 billion, up 700% from the last presidential election. This represents projected spending from candidates and outside groups, and about half of total spending will support the national election.
Now that Super Bowl XLIX is in the books, I wanted to follow up my previous submission with some post-game reporting on the ratings for the game, reviews of the halftime show, and, most importantly, discussion of the commercials. The good news for NBC As you can imagine, with the game being so competitive and […]
Now that the Seattle Seahawks and New England Patriots have qualified for Super Bowl XLIX in Arizona on Sunday, February 1st, we can turn our attention to one of the most exciting parts of the year for people in the advertising world, the Super Bowl commercials. However, things are very different than they were 10, […]