Over the past few years, the Consumer Packaged Goods (CPG) team at Harmelin Media has focused on tying online media to offline sales. Since there are many aspects of direct attribution tied to digital media, the resultant hard numbers justify the efforts. However, these numbers need to extend beyond just the click to have significant […]
Probably not a surprise to most of us, but mobile device usage continues to rise rapidly. In April 2015, Pew Research Center reported that nearly two in three Americans owned a smartphone. The percentage among Millennials was even higher, exceeding eighty percent.