In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.
Editor’s note: This is the second installment in our programmatic buying blog series. Each blog takes a look at different aspects of programmatic buying and how it can be used. Programmatic media buying has been a hot button topic in the news as of late, even on our blog. With the rise of the first full-fledged […]
pro·gram·mat·ic adjective /,prōɡrəˈmatik/: the most popular word in media These four syllables can make marketers all over the world swoon, while simultaneously muddying their minds. This is the future of our industry, but it is already here. Proportional amounts of optimism and confusion surround programmatic media buying. And of course…there is an entire dictionary of abbreviations in the […]