Facebook does not publish performance benchmarks. So what’s a social media activation specialist to do when Facebook gives you lemons? Make like Beyoncé and Lemonade.
The industry is moving so rapidly that yesterday’s big story becomes tomorrow’s footnote, and each technological advancement is seemingly leapfrogged instantly. Yet this very nature of change in the industry is the reason that advertisers need to stop and take stock of what is coming next. Consumers are exploring new ways of communicating and gathering information all the time, and marketers want to be a part of that experience, in an engaging and natural manner whenever possible. Here are some of the digital trends that marketers need to be paying attention to (and dancing with) in 2016 and beyond.