The industry is moving so rapidly that yesterday’s big story becomes tomorrow’s footnote, and each technological advancement is seemingly leapfrogged instantly. Yet this very nature of change in the industry is the reason that advertisers need to stop and take stock of what is coming next. Consumers are exploring new ways of communicating and gathering information all the time, and marketers want to be a part of that experience, in an engaging and natural manner whenever possible. Here are some of the digital trends that marketers need to be paying attention to (and dancing with) in 2016 and beyond.
Cats and sunsets, step aside. Brands are seeing picture-perfect results. Once upon a time, Instagram served to capture and share the world’s moments. Today, the zero-revenue startup is home to more than 300 million users. In comparison to the service’s parent company, Facebook, with 1.35 billion users, Instagram may not be deemed as a “competitor.” But […]