“Goodbye 2015” – and many in the U.S. advertising industry might add “Good riddance!” 2015 saw the slowest growth in U.S. advertising since the recovery from the 2008-09 Great Recession. Although only preliminary estimates are available, advertising expenditures are forecast to have grown by less than 2% in 2015, the only year since the 16% contraction in 2009 that ad spending failed to increase more than 2% annually. By comparison, the average annual growth has been 3.8% in those six other post-recession years.
In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.
We often hear about the growth of digital media and the increased adoption of new media devices. With the press that digital media receives, it is easy to think that traditional media is becoming obsolete, especially among younger adults. It is true that TV, radio, magazines, and newspapers are not the dominant media that they […]