Change is nothing new to a media buyer. For instance, ever since social media started its meteoric rise in popularity, advertising has never been the same. Creative and media agencies were forced to adjust their strategies due to a new user platform. Suddenly, GRPs and reach were less important, as buzzwords like “engagement,” “content,” and […]
Harmelin Media’s client, John Templeton Foundation, was announced as an Official Honoree in The 20th Annual Webby Awards in the category of Advertising: Best Use of Native Advertising.