Probably not a surprise to most of us, but mobile device usage continues to rise rapidly. In April 2015, Pew Research Center reported that nearly two in three Americans owned a smartphone. The percentage among Millennials was even higher, exceeding eighty percent.
The smartphone is the single greatest tool for consumerism ever created. At first, that may sound like a grandiose statement…but it shouldn’t. Consider how we use our phones every day. We carry it everywhere we go, we use it to solve problems that we encounter throughout the day, we use it for research, and of course we can call and text with it. So, it is not surprising that products and brands are increasing their marketing spends on mobile in order to take advantage of its use.
Nothing gets people scared quite like adding “geddon” to the end of a word. 2015 has already seen one such example: mobilegeddon. Haven’t heard of it? Don’t worry, many people haven’t. And if you’re worried you’ve somehow missed the apocalypse, you can breathe a sigh of relief.
Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.
When it comes to shopping, the smartphone is king. If you are like me, all your purchase decisions flow through your smartphone, which enables users to research purchases via the internet and through social media apps. In fact, a recent Telemetrics study reports that 42% of consumers consider their smartphone the most important media resource for making […]
Cats and sunsets, step aside. Brands are seeing picture-perfect results. Once upon a time, Instagram served to capture and share the world’s moments. Today, the zero-revenue startup is home to more than 300 million users. In comparison to the service’s parent company, Facebook, with 1.35 billion users, Instagram may not be deemed as a “competitor.” But […]