With the rapid increase of online media consumption over the last few years, newspapers have seen a noticeable decrease in circulation. Where newspaper used to be king, fake online media outlets and/or stories now garner more engagement than real news.
In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.
We often hear about the growth of digital media and the increased adoption of new media devices. With the press that digital media receives, it is easy to think that traditional media is becoming obsolete, especially among younger adults. It is true that TV, radio, magazines, and newspapers are not the dominant media that they […]