It has been long understood that social media spans all generations. The misconception that social media is strictly millennial-focused has been disproved repeatedly with every new platform or app attracting users in all age groups. Boomers and millennials alike are sharing content, liking posts and engaging with social media daily.
Whether to chat with friends near and far, or to receive messages from social groups, messenger apps like WhatsApp, Kik and Facebook Messenger are shifting the way we communicate within our circles of friends and family. Currently boasting over 1.4 billion users worldwide, brands are taking notice of these apps too.
Facebook does not publish performance benchmarks. So what’s a social media activation specialist to do when Facebook gives you lemons? Make like Beyoncé and Lemonade.
Within the past five years, dating services have grown to a $2.2+ billion industry as consumers turn to the internet looking for love. The term “swiping right” has become a frequent phrase among those familiar with dating apps. In the mobile dating world, to “swipe right” means that you have personally endorsed someone or something. In the context of dating, it would obviously mean someone – you’re endorsing that someone as a prospective date. But you can also ‘swipe right’ to endorse things – like products, services, stores, places, etc.
Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.
Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end. NFL preseason began […]