SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it similar to how YouTube functions in the video space. It also offers a social aspect – users can comment on one another’s tracks, and share the tracks or playlists on their own pages, a la a ‘retweet’ on Twitter. SoundCloud players can easily be embedded on a webpage, so it’s become a preferred way for many music sites and bloggers to put tracks or albums in front of their readers.
The NFL captured a lot of media buzz in the 2016 regular season – and most of it was negative. This season has seen a lack of starting talent, players protesting during the national anthem, and officials throwing an inordinate amount of penalty flags. Worst of all for the NFL, the TV audience is down.
As the 97th season of the National Football League kicked off on Thursday, September 8th, fans everywhere were glued to last year’s Super Bowl rematch between the Carolina Panthers and and the defending champions Denver Broncos. However, the eyes of marketers will be fixed on the September 15th tilt between the New York Jets and Buffalo Bills. Here’s why: this will be the first ever NFL game to be streamed live on Twitter.