It has been long understood that social media spans all generations. The misconception that social media is strictly millennial-focused has been disproved repeatedly with every new platform or app attracting users in all age groups. Boomers and millennials alike are sharing content, liking posts and engaging with social media daily.
Shawn Carter, more commonly known as Jay Z, is a hip-hop mogul whose success has catapulted him into a household name. From record label owner, to music festival curator, to being close buddies with President Obama, there’s no obstacle too large standing in the way of this former kid from the streets of Brooklyn.
Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording and online streaming services are growing components of the time-shifting experience.
The first time I saw a video ad on Facebook, it tricked me. It started playing in my mobile newsfeed and I watched several seconds of it before realizing it was a Capital One-sponsored video. I felt duped. Then the media strategist in me kicked in, and I began to recognize the genius of it. […]