More than ever, consumers are conducting digital searches for needed information. Our client Dex has that information. See how we helped deliver that message to consumers on the go.
When it was time for Dex to roll out their smartphone application, the challenge was clear - get the message into the hands of our target while their smartphone was in their hands.
With a target of 18-34 year olds, a modest budget and a specified action, the media buy had to be focused, sharp and lifestyle driven. We purchased media vehicles that were aligned with how the audiences spent their day – cups of coffee in the morning, mobile ads throughout the day and bar coasters at night. Radio was used to increase reach and further awareness.
The campaign generated strong downloads from day one, increasing the daily number of downloads by 400% and moving the app from the 100th position to the first page of the iTunes store.
radio
mobile
lifestyle
Harmelin Media has proven to be a valuable and trusted business partner to Dex One. The team is collaborative, and delivers actionable plans and insights combined with shrewd media buying expertise. We continually receive exceptional customer service, which makes working with them not only effective for Dex One, but also a pleasure.
Kim Breshears
AVP of Marketing, Dex One