ComScore estimates that over 80% of Americans 13+ owned a smartphone in 2016 and smartphones continue to be the fastest growing technology of the new millennium. The smartphone changed the way users interacted with the Internet. Smartphones created on-demand information, on-the-go entertainment, and instantaneous business communication. The US dabbled in advanced mobile technology with the […]
It has been the ‘Age of Mobile’ for almost 5 years and the go-anywhere screens have finally garnered more ad spend than their tethered counterparts. What this means for marketers: Mobile spend has caught up to mobile time spent. Marketers are beginning to embrace the shift in consumer digital attention to the smaller screens, which means […]
In late March, the Mobile Marketing Association (MMA) brought together some of the most innovative and forward thinking minds in the mobile industry to discuss the opportunities, pitfalls, successes, and failures in today’s mobile advertising ecosystem for the Mobile Location Leadership Forum, held in New York City. Marketers from Macy’s, PepsiCo, Brown-Forman, Google, and many others shared insights into measurement methods, strategies & tactics and campaign performance to educate the wider community on what it takes to be successful in mobile.
Probably not a surprise to most of us, but mobile device usage continues to rise rapidly. In April 2015, Pew Research Center reported that nearly two in three Americans owned a smartphone. The percentage among Millennials was even higher, exceeding eighty percent.
Editor’s note: This is the second installment in our programmatic buying blog series. Each blog takes a look at different aspects of programmatic buying and how it can be used. Programmatic media buying has been a hot button topic in the news as of late, even on our blog. With the rise of the first full-fledged […]