Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re number one!”) – but this year, this sense of familiarity […]
Science. Data. Innovation. These are buzz words we’re all used to hearing that capture the current state of the media industry. These topics were also at the forefront of the 2017-18 television upfront presentations this past May in New York City. But another hot buzz word was CONTENT — the basic premise that TV commercial content needs to be seen by humans to be impactful. Sounds silly to even bring up, right?
In May, ad professionals flocked to NYC for the unveiling of the 2016-17 broadcast line-up. The industry eagerly awaits the clips for fall broadcast premieres and starts placing bets on which programs will be hot and which will flop. For TV fans, there’s nothing like this behind-the-scenes look at new content. At a time when innovation and technology reign supreme, there’s comfort in this long-standing tradition.
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
(This blog is the second in Harmelin’s Fall Preview Series highlighting the good, the bad, and the brilliant in the upcoming 2014 Fall television season. All four major networks, as well as the CW and the cable networks will be featured throughout the series.) bc.jpg” width=”100″ />The 2014 Upfronts kicked off in New York City, Monday, […]