Change is nothing new to a media buyer. For instance, ever since social media started its meteoric rise in popularity, advertising has never been the same. Creative and media agencies were forced to adjust their strategies due to a new user platform. Suddenly, GRPs and reach were less important, as buzzwords like “engagement,” “content,” and […]
Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.