Online Video sparks branded conversations with consumers. Over half (56%) of viewers ‘who co-view OTT content said they talk about the products and brands they see. And nearly as many (45%) said they would change someone else’s mind about a product or brand they see during a co-viewing session.’ What this means for marketers: Social is […]
Digital Shopper Marketing
Over the past few years, the Consumer Packaged Goods (CPG) team at Harmelin Media has focused on tying online media to offline sales. Since there are many aspects of direct attribution tied to digital media, the resultant hard numbers justify the efforts. However, these numbers need to extend beyond just the click to have significant […]