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Which Programmatic Price is Right?

April 30, 2019 By Eve Vitale Leave a Comment

First-price auction or second-price auction – what is the difference, which is most common, and why does it matter? These are questions that continue to challenge marketers in the programmatic space. If you thought media transacting in a matter of milliseconds was complex, consider the notion of advertisers participating in programmatic auctions that use different […]

Filed Under: Media Magnified

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