Most of the time when we discuss Customer Inertia we are talking about when consumers continually buy the same brands and products without having any real loyalty to that brand. Shoppers act this way because it is easier than trying to find a new product or brand and spending the time necessary to evaluate the […]
As most people know, media usage has been fracturing for quite some time. Less time is being spent with more devices. This has made it difficult for advertisers to reach a high level of saturation with their target audiences. Naturally, advertisers are generally willing to try new avenues of ad delivery in order to hit their awareness goals. Enter in-game advertising.
The smartphone is the single greatest tool for consumerism ever created. At first, that may sound like a grandiose statement…but it shouldn’t. Consider how we use our phones every day. We carry it everywhere we go, we use it to solve problems that we encounter throughout the day, we use it for research, and of course we can call and text with it. So, it is not surprising that products and brands are increasing their marketing spends on mobile in order to take advantage of its use.