In general, retail marketing and the retail landscape are constantly in a state of flux. Over the last several years, that change has focused upon the e-commerce space and consumers’ perceptions of brands. Simply stated, consumers want a more personalized experience. They are, however, expecting that a personalized experience won’t impact the speed and accuracy […]
It’s easy to get completely consumed by the vastness of CES (Consumer Electronics Show) every year. CES is where the tech industry debuts new products for the coming year. Tech companies large and small put their products on display to the public for the first time at CES. In 2019, there were 180,000 attendees representing […]
Most of the time when we discuss Customer Inertia we are talking about when consumers continually buy the same brands and products without having any real loyalty to that brand. Shoppers act this way because it is easier than trying to find a new product or brand and spending the time necessary to evaluate the […]
As most people know, media usage has been fracturing for quite some time. Less time is being spent with more devices. This has made it difficult for advertisers to reach a high level of saturation with their target audiences. Naturally, advertisers are generally willing to try new avenues of ad delivery in order to hit their awareness goals. Enter in-game advertising.
The smartphone is the single greatest tool for consumerism ever created. At first, that may sound like a grandiose statement…but it shouldn’t. Consider how we use our phones every day. We carry it everywhere we go, we use it to solve problems that we encounter throughout the day, we use it for research, and of course we can call and text with it. So, it is not surprising that products and brands are increasing their marketing spends on mobile in order to take advantage of its use.