Things are changing. We’re diving into what it takes to create a recipe for success in a cookie-less world.
Being data-driven is a concept where analysts should trust their own experiences and accept a culture of constant learning rather than use data for a finite, definitive answer.
An article from June, AdAge ran an interesting perspective on the death of the digital agency. The author, Mary Ellen Dugan, based her commentary on evolving the creative agency model, but the points raised nonetheless rang true in my more media-oriented world. Chief among them
Let’s start off by acknowledging the elephant in the room: the path to a more data-driven marketing strategy or more accountable media campaigns is almost never limited by access to data. If critical information isn’t currently being captured, figure out how to collect it. So why
The FCC just voted to reclassify internet providers (ISPs) as Title I information services, and the internet as we know it is likely to change. Since 2015, ISPs had beenclassified as Title II “common carriers,” or utilities. Title II classification means stricter federal regulation in
Advances in digital technology have made measuring individual interactions with content at scale common practice. Now cryptocurrencies, and more importantly the blockchain technology that underpins them, may clear the way for users to be directly compensated for the time they spend consuming content. Is this the