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Digital Media is Dead! Long Live Digital Media!

July 10, 2019 By Greg Ebbecke Leave a Comment

An article from June, AdAge ran an interesting perspective on the death of the digital agency. The author, Mary Ellen Dugan, based her commentary on evolving the creative agency model, but the points raised nonetheless rang true in my more media-oriented world. Chief among them (although the article itself is never as direct as the […]

Filed Under: Media Magnified

The Secret to Adding Value through Data: Start with What Got You Here

June 4, 2019 By Greg Ebbecke Leave a Comment

Let’s start off by acknowledging the elephant in the room: the path to a more data-driven marketing strategy or more accountable media campaigns is almost never limited by access to data. If critical information isn’t currently being captured, figure out how to collect it. So why is it so complex to answer simple questions using […]

Filed Under: Media Magnified

How Might the FCC’s Reclassification of ISPs Affect Advertising?

December 19, 2017 By Greg Ebbecke Leave a Comment

The FCC just voted to reclassify internet providers (ISPs) as Title I information services, and the internet as we know it is likely to change. Since 2015, ISPs had beenclassified as Title II “common carriers,” or utilities. Title II classification means stricter federal regulation in order to, in theory, better protect consumers’ access to the […]

Filed Under: Media Magnified

Will Incentivizing Consumers Revitalize the Ad-Supported Content Model?

December 5, 2017 By Greg Ebbecke Leave a Comment

Advances in digital technology have made measuring individual interactions with content at scale common practice. Now cryptocurrencies, and more importantly the blockchain technology that underpins them, may clear the way for users to be directly compensated for the time they spend consuming content. Is this the next step towards improving the ad-supported business model? Or […]

Filed Under: Media Magnified

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