Amazon is online retail. Can anyone argue with that? Few companies are as synonymous with a vertical as Amazon is with e-commerce. The company is a giant in all respects, but has its meteoric growth come at the expense of long-standing relationships that brands had fostered with traditional brick and mortar retailers? Harmelin Media believes […]
In November 2017, the FCC voted to allow broadcasters to use a “next generation” transmission standard by the Advanced Television Systems Committee called ATSC 3.0. This new technology promises to bring consumers a greater level of TV interactivity to over-the-air broadcasts – the same type of interactivity that has been reserved for other broadband providers […]
Harmelin Media defines All-Screen TV as the viewing of full-episode TV content regardless of the device. For years, media agencies have been making the case for advertisers to embrace All-Screen TV (also called Cross-Screen TV, or TV Everywhere) as a part of an overall video strategy. The case to do so is logical, well-supported by […]
Harmelin Digital Contributor: Tim O’Malley Dynamic Search Ads, which have been available in Google AdWords for some time, are now being tested in the U.S. by Bing. This Ad Format allows the engine to determine the Ad Headline based on the content of the landing page itself and the search query used by the searcher. […]
October 18th marks not only CEO Joanne Harmelin’s birthday, but the “coral anniversary” of the company she founded in 1982. Since day one, Harmelin has bucked so many industry trends – establishing a media-only business in the heyday of full service agencies; thriving as a Philadelphia-based company in the shadow of Madison Avenue; succeeding as […]
Best New Drama: THE GOOD DOCTOR, Monday 10-11PM ABC, Dr. Shaun Murphy is a young man with autism and savant syndrome who is brought to San Jose St. Bonaventure Hospital by Dr. Glassman to be a surgical resident. If a terrible accident hadn’t shown a spotlight on Shaun’s amazing medical abilities, the hospital would undoubtedly not […]
SPIKE In 2018, Viacom-owned Spike will transform into the Paramount Network. The goal for Viacom is to reach a broader audience with a new line-up of scripted series. American Woman is set to air in first quarter of 2018. The dramedy will star Alicia Silverstone (Clueless), Mena Suvari (American Beauty) and Jennifer Bartels (Broken). The […]
Harmelin Media announced that they have been selected as Wawa’s Media Agency of Record effective January 1, 2017.
It has been long understood that social media spans all generations. The misconception that social media is strictly millennial-focused has been disproved repeatedly with every new platform or app attracting users in all age groups. Boomers and millennials alike are sharing content, liking posts and engaging with social media daily.
In the media planning and buying industry, the obvious purpose of our ad campaigns is to support our clients’ marketing goals. But let’s look beyond that. What happens when we choose to advertise in certain publications? What sort of work do our planned ad dollars support?