It has been long understood that social media spans all generations. The misconception that social media is strictly millennial-focused has been disproved repeatedly with every new platform or app attracting users in all age groups. Boomers and millennials alike are sharing content, liking posts and engaging with social media daily.
In the media planning and buying industry, the obvious purpose of our ad campaigns is to support our clients’ marketing goals. But let’s look beyond that. What happens when we choose to advertise in certain publications? What sort of work do our planned ad dollars support?
Harmelin Media’s 2016-17 TV Season Predictions:
Written By: Bryan Kirschner and Donna D’Achillo
A&E premiered a new original comedy series entitled Black and White in July. This in-studio show focuses on issues such as politics and race and how they are perceived through the viewpoints of various comedians and friends. Taped in front of a live studio audience, the show aims to tackle the most controversial topics sweeping the country today by offering a comedic twist that is sure to capture the attention of viewers. The Robertson family is coming back to A&E this summer as the network returns its wildly popular Duck Dynasty. Additionally, another famous family has returned this season as Wahlburgers premieres with new episodes.
Pokémon GO is a mobile game released in the U.S on July 6, 2016 by Niantic, Inc. Within two days it became the most downloaded app in Apple’s App Store and in Google Play. Also within two days, it had almost as many daily active users as Twitter. Niantic is a company that is partially owned by Alphabet, the parent company of Google, and it licenses the Pokémon trademark from a Nintendo-owned company, which is also an investor in Niantic. The game itself is built on the concept of Augmented Reality, or AR. AR is similar to Virtual Reality (VR), but while VR games place the participant in a completely different environment, AR games merely enhance the participant’s actual physical environment. As such, Pokémon GO has taken aspects of the popular Pokémon card game and has superimposed it on the map of the world.
Harmelin Media’s client, John Templeton Foundation, was announced as an Official Honoree in The 20th Annual Webby Awards in the category of Advertising: Best Use of Native Advertising.
With the promise of 1.5 million to 2 million people traveling to Philadelphia for the historic visit of Pope Francis, there was potential for this extraordinary event to be a marketer’s dream come true. Long before his highly anticipated arrival, many media packages and special advertising opportunities involving the World Meeting of Families and the Pope’s visit were readily available for advertisers to attach themselves to this prominent occasion.
The 20th edition of The Harmelin Media Report’s new fall TV season predictions:
Remember back when the M in MTV stood for Music? Now the M stands for a Multitude of ways to scare the bejeezus out of people… as long as you’re under 30 because no one over 30 can stand to watch the network. In June, MTV premiered Scream, and their latest show One Bad Choice is really just about that… the consequences of one bad choice.
Written By: Zachary Farrell, Naomi Kauffman and Elena Legg
Technology innovation is what drives changes in new media consumption; simply creating premium content is not enough to ensure its consumption. Mode’s Newfront 2015 presentation addressed these principles and how their new website/mobile app Mode.com will marry the two.