Pokémon GO is a mobile game released in the U.S on July 6, 2016 by Niantic, Inc. Within two days it became the most downloaded app in Apple’s App Store and in Google Play. Also within two days, it had almost as many daily active users as Twitter. Niantic is a company that is partially owned by Alphabet, the parent company of Google, and it licenses the Pokémon trademark from a Nintendo-owned company, which is also an investor in Niantic. The game itself is built on the concept of Augmented Reality, or AR. AR is similar to Virtual Reality (VR), but while VR games place the participant in a completely different environment, AR games merely enhance the participant’s actual physical environment. As such, Pokémon GO has taken aspects of the popular Pokémon card game and has superimposed it on the map of the world.
Harmelin Media’s client, John Templeton Foundation, was announced as an Official Honoree in The 20th Annual Webby Awards in the category of Advertising: Best Use of Native Advertising.
With the promise of 1.5 million to 2 million people traveling to Philadelphia for the historic visit of Pope Francis, there was potential for this extraordinary event to be a marketer’s dream come true. Long before his highly anticipated arrival, many media packages and special advertising opportunities involving the World Meeting of Families and the Pope’s visit were readily available for advertisers to attach themselves to this prominent occasion.
The 20th edition of The Harmelin Media Report’s new fall TV season predictions:
Remember back when the M in MTV stood for Music? Now the M stands for a Multitude of ways to scare the bejeezus out of people… as long as you’re under 30 because no one over 30 can stand to watch the network. In June, MTV premiered Scream, and their latest show One Bad Choice is really just about that… the consequences of one bad choice.
Written By: Zachary Farrell, Naomi Kauffman and Elena Legg
Technology innovation is what drives changes in new media consumption; simply creating premium content is not enough to ensure its consumption. Mode’s Newfront 2015 presentation addressed these principles and how their new website/mobile app Mode.com will marry the two.
At the network TV Upfronts event in NYC, executives from Crackle, Sony’s ad-supported TV streaming service, explained their plans to challenge Netflix and Hulu for leadership in the premium TV streaming industry.
Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording and online streaming services are growing components of the time-shifting experience.
Now that Super Bowl XLIX is in the books, I wanted to follow up my previous submission with some post-game reporting on the ratings for the game, reviews of the halftime show, and, most importantly, discussion of the commercials. The good news for NBC As you can imagine, with the game being so competitive and […]
Now that the Seattle Seahawks and New England Patriots have qualified for Super Bowl XLIX in Arizona on Sunday, February 1st, we can turn our attention to one of the most exciting parts of the year for people in the advertising world, the Super Bowl commercials. However, things are very different than they were 10, […]