After almost a decade of only minor changes to video ad standards, the Interactive Advertising Bureau (IAB) is continuing their efforts to give digital video a much-needed upgrade. The IAB Tech Lab has recently released details on VAST 4.1 for public comment, which is a noticeable improvement over its predecessor, VAST 4.0. After generating significant […]
Podcasts are often overlooked in media planning. While the underutilization can be attributed to a few items, one of the largest obstacles is that podcast advertising is not as familiar to advertisers as other media. The release of the IAB’s Podcast Playbook is looking to address exactly this issue. By better explaining the value proposition […]
If consumer spending is alive and well, why are local news programs often inundated with stories about iconic retailers closing stores? To put it simply – consumer shopping behaviors are evolving.