Hulu’s upfront took place a week after the wildly successful premiere of its original program The Handmaid’s Tale. CEO Mike Hopkins explained how “there’s a lot of momentum and exciting things happening across the board at Hulu this year” including doubling its original programming. In addition to a second season of the Emmy-nominated The Handmaid’s […]
NBC is finishing the season No. 1 among A18-49, with a 2.1 rating. The network should easily repeat that win in 2017-18, thanks to the upcoming Super Bowl and Winter Olympics, both to be televised on the network next February, and World Cup Soccer to be aired later next year. “Next season is kind of […]
NBC was the first network to reveal its schedule during upfront week, and the network touted its stability to the advertisers. NBC slipped to No. 2 this season in the 18-49 demo after two years on top, but NBC Entertainment Chairman Rob Greenblatt said, “There’s very little upheaval. This is the first time in a long time we are not running around and throwing shows up against a wall.”
NBC will remain # 1 among Adult 18-49 viewers for the second year in a row, thanks to Sunday Night Football, the Super Bowl, The Voice and The Blacklist.
NBC won the 2013-14 primetime television season in Adults 18-49, its first season-long win after a 10-year drought. Some perspective – Friends, Scrubs, Will & Grace were then all airing in primetime, not in an endless loop of syndication. NBC benefited from February’s coverage of the Sochi Olympics, but even when the 18 Olympic nights are excluded, NBC still […]