Amazon Prime Day generates a frenzy of shopping activity across the entire retail spectrum. People, regardless of age, demo, gender, etc. flock to Amazon properties to take in the latest must haves. According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members spend an average of $1,400 annually on Amazon. Prime members’ […]
On June 12th, Harmelin Media hosted over 75 clients, marketing executives and members of the media for Harmelin’s 2019 Media Trends Presentation. The event, held at the Barnes Foundation in Philadelphia, centered around the rapidly changing media landscape and detailed the implications of media’s evolution for marketers, both now and in the future. Picture this… […]
Although Amazon’s streaming simulcast of NFL Thursday Night football games has not yet approached TV-like results, viewership is on rise. No matter if you are looking at total viewership or the average minute audience, all metrics are up, which presents great opportunities for clients. What this means for marketers: According to Nielsen, NFL programming continues […]
TV penetration is still king and remains largely unchanged in the last 15 years. However, new device penetration such as smartphones and subscription video-on-demand (SVOD) has grown exponentially in the last 5 years. What this means for marketers: The narrative that TV is dead is lazy and flat out wrong. Pay-for-TV may be declining but TV […]
As the 97th season of the National Football League kicked off on Thursday, September 8th, fans everywhere were glued to last year’s Super Bowl rematch between the Carolina Panthers and and the defending champions Denver Broncos. However, the eyes of marketers will be fixed on the September 15th tilt between the New York Jets and Buffalo Bills. Here’s why: this will be the first ever NFL game to be streamed live on Twitter.