TV penetration is still king and remains largely unchanged in the last 15 years. However, new device penetration such as smartphones and subscription video-on-demand (SVOD) has grown exponentially in the last 5 years. What this means for marketers: The narrative that TV is dead is lazy and flat out wrong. Pay-for-TV may be declining but TV […]
As the 97th season of the National Football League kicked off on Thursday, September 8th, fans everywhere were glued to last year’s Super Bowl rematch between the Carolina Panthers and and the defending champions Denver Broncos. However, the eyes of marketers will be fixed on the September 15th tilt between the New York Jets and Buffalo Bills. Here’s why: this will be the first ever NFL game to be streamed live on Twitter.