Amazon’s growing advertising platform is on track to generate more than $10 billion in revenues over the next year. They are forecasted to garner a 4% market share this year, surpassing both Verizon’s Oath and Microsoft to take third in the ranking after Google and Facebook. The key to Google’s dominance as the most used […]
About Tim O'Malley
To Stay the Default Search Engine on Safari, Google is Paying Apple $9 Billion
The key to Google’s dominance as the most used search engine is both its ease of use and its ever-presence in Chrome and on mobile devices. While Chrome is the dominant browser, Safari has a significant volume of the US market (31% to Chrome’s 49%). What this means for marketers: Google’s continued dominance among mobile users […]
Pandora DROPS New Playlist
Drop, Pandora’s version of Spotify’s Radar Release playlist, provides a more customizable listening experience for users, eliminating ads. What this means for marketers: On September 17th, Pandora announced the release of their newest listening experience: Pandora Drop. Previous listening experiences on Pandora required the use of different artist or genre playlists; however, Drop showcases the newest songs, […]
23rd Annual TV Preview – CW Edition
After nine years, CW has decided to reclaim Sunday nights and expand its primetime lineup. The network will now offer six nights and 12 hours of original scripted series. According to Rob Tuck, EVP of National Sales, these two additional hours of programming will increase network ad inventory by 20 percent. Mark Pedowitz, president of […]
FEC Proposing New Ad Disclosure Rules for Online Political Ads
As the fallout from the 2016 Election continues, the Federal Election Commission (FEC) is considering expanding and adding new disclosure requirements for all online political ads. This would require online ads to have the same disclaimer requirements from the ad sponsor that are currently in place for Radio, Television and Print ads. What this means […]
Why You Should Have Facebook Aligned with Your TV Buys
Harmelin Digital Contributor: Nick Walz A research study by Kantar Worldpanel showed that people are more likely to purchase a product or service when they were exposed to Facebook and TV. The research showed a 29% uplift in purchases of products or services when consumers were exposed to ads from both channels. What this means […]
Scott Davis 25th Anniversary Interview
Twenty-five years ago today, EVP Scott Davis started a job at Harmelin Media. Our president Mary Meder said it best: “Scott Davis was an engineering major at Cornell, but also an active participant with the university’s student-run radio station. All I can say is that I am thrilled he made the career choice to follow […]
Tom Garrity 20th Anniversary Interview
This week Tom Garrity, Vice President, celebrates his 20th Anniversary at Harmelin Media. Continuing our Anniversary Interview Series, we sat down with him to get his thoughts on the industry and get to know him personally. What are some of the notable changes you have seen in the industry since you started at Harmelin? The […]
Google Rolling Out In-Market Audiences for Paid Search
Harmelin Digital Contributor: Mel Jones Google announced that they will be unrolling In-Market audience targeting (which was previously exclusive to Display and YouTube campaigns) for Search campaigns by the end of 2017 by utilizing previously searched phrases within the user’s browser history. What this means for marketers: Paid Search is already a direct response medium, […]
Long-Form Mobile Video Consumption Grows to 55% in Q1 2017
Harmelin Digital Contributor: Erica Gilmore According to a report by Ooyala, Q1 2017 was the first time long-form video had the largest watch time across TVs, PCs, and mobile devices. What this means for marketers: While online video continues to be a large growth area across the industry, long-form video has reached a major milestone in […]
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