About Tim O'Malley

As the fallout from the 2016 Election continues, the Federal Election Commission (FEC) is considering expanding and adding new disclosure requirements for all online political ads. This would require online ads to have the same disclaimer requirements from the ad sponsor that are currently in place for Radio, Television and Print ads. What this means […]

Harmelin Digital Contributor: Nick Walz A research study by Kantar Worldpanel showed that people are more likely to purchase a product or service when they were exposed to Facebook and TV. The research showed a 29% uplift in purchases of products or services when consumers were exposed to ads from both channels. What this means […]

Harmelin Digital Contributor: Mel Jones Google announced that they will be unrolling In-Market audience targeting (which was previously exclusive to Display and YouTube campaigns) for Search campaigns by the end of 2017 by utilizing previously searched phrases within the user’s browser history. What this means for marketers:  Paid Search is already a direct response medium, […]

Harmelin Digital Contributor: Erica Gilmore According to a report by Ooyala, Q1 2017 was the first time long-form video had the largest watch time across TVs, PCs, and mobile devices. What this means for marketers: While online video continues to be a large growth area across the industry, long-form video has reached a major milestone in […]

Harmelin Digital Contributor: Dan DeLozier Facebook has long been a premium destination for marketers, but concerns over lack of transparency within Facebook’s Audience Network and Instant Article placements has slowed the social media giant’s potential spend growth for some brands. This is about to change, with a new level of transparency across those placements. What this […]

Harmelin Digital Contributor: Mollie Dronson LinkedIn recently rolled out its Matched Audiences program at the end of April, allowing advertisers to target more accurately by user’s web browsing behaviors, email addresses and their employers. Matched Audiences is a take on targeting options offered by other social platforms in the space, including Facebook, Google, Twitter, Pinterest […]

Harmelin Digital Contributor: Valerie Bisaccia Google recently decided to remove their Trusted Stores feature in favor of a new type of review: Verified Customer Reviews. A Verified Customer Review is an evaluation a customer can leave after making a purchase from a company’s website. It differs from a typical Google review in that to leave […]

Harmelin Digital Contributor: Mollie Dronson LinkedIn recently rolled out its Matched Audiences program at the end of April, allowing advertisers to target more accurately by user’s web browsing behaviors, email addresses and their employers. Matched Audiences is a take on targeting options offered by other social platforms in the space, including Facebook, Google, Twitter, Pinterest […]