Harmelin Digital Reviewer: Dan Delozier Google is now rewarding sites who use the HTTPS, or secure site, protocol when it comes to breaking ties in organic search results. What this means for marketers: With privacy and security an ever present hot button issue, not just in the digital marketing world, but our everyday lives, Google is stepping to […]
Harmelin Digital Reviewer: Jenn Smith Researchers at Moffat Nathanson Research predict that by 2020, online media will make up 56% of all media consumption (up 44% from 2014), while traditional TV will make up just 30% of media consumption. What this means for marketers: It appears the time that most television networks and providers have […]
Facebook is now incorporating user behavior, such as “likes” or “shares”, on outside sites to better target with ads on Facebook. This is all in an effort to deliver a more relevant ad experience for the user. What this means for marketers: Facebook gathering more and more data on its users and how they behave outside […]
Usage of ad-blocking technologies is taking off at an alarming rate. These technologies effectively make users invisible to digital advertisers, so they do not receive any banner ads, online video, retargeting etc. In recent years, there has been a 41% YoY growth globally. In the US alone, there are over 45 million users (16% of […]
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