Harmelin Digital Reviewer: Katy Reedman Google is planning to release Customer Match, a new product that will allow search advertisers to set bids & create ads tailored to customer audience segments built with 1st party data. What this means for marketers: If this product is released, Harmelin will be able to take advantage of this cutting-edge […]
Harmelin Digital Reviewer: Lamarr O’Connor Twitter shares some findings, built on industry research and its own data pulled from their “TVxTwitter Playbook”, on social media engagement and TV viewership. What this means for marketers: Much has been written about the decline of traditional TV viewing. Thanks to the internet, consumers can get the content they want, […]
Harmelin Digital Reviewer: Dan Delozier Google is now rewarding sites who use the HTTPS, or secure site, protocol when it comes to breaking ties in organic search results. What this means for marketers: With privacy and security an ever present hot button issue, not just in the digital marketing world, but our everyday lives, Google is stepping to […]
Harmelin Digital Reviewer: Jenn Smith Researchers at Moffat Nathanson Research predict that by 2020, online media will make up 56% of all media consumption (up 44% from 2014), while traditional TV will make up just 30% of media consumption. What this means for marketers: It appears the time that most television networks and providers have […]
Facebook is now incorporating user behavior, such as “likes” or “shares”, on outside sites to better target with ads on Facebook. This is all in an effort to deliver a more relevant ad experience for the user. What this means for marketers: Facebook gathering more and more data on its users and how they behave outside […]
Usage of ad-blocking technologies is taking off at an alarming rate. These technologies effectively make users invisible to digital advertisers, so they do not receive any banner ads, online video, retargeting etc. In recent years, there has been a 41% YoY growth globally. In the US alone, there are over 45 million users (16% of […]
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