Smartphone advertising can reach any type of user at any time of day; however, users are more receptive to smartphone advertising at home than on the go. Some factors like brand familiarity, interesting creative, good timing and brand coupons help drive the overall receptiveness of
Amazon Sponsored Brands campaigns offer advertisers the ability to state their value proposition in the headline of their ads and showcase their products at the top of the search results. These campaigns are a great way for brands to establish their presence and separate themselves
In the face of GDPR and the California Consumer Privacy Act, it would be natural to think that the usage of 3rd party data would take a hit. However, that does not appear to be the case. In a joint report from the IAB/Winterberry Group
Although Amazon’s streaming simulcast of NFL Thursday Night football games has not yet approached TV-like results, viewership is on rise. No matter if you are looking at total viewership or the average minute audience, all metrics are up, which presents great opportunities for clients. What this
For years, it has been argued that traditional search traffic will eventually die down as younger users turn to social media to ask questions. New research from SurveyMonkey shows that no matter the demographic, more users turn to search engines when gathering information. What this means
Amazon’s growing advertising platform is on track to generate more than $10 billion in revenues over the next year. They are forecasted to garner a 4% market share this year, surpassing both Verizon’s Oath and Microsoft to take third in the ranking after Google and
For the first time, mobile and video have surpassed desktop and display banners in global programmatic spend. What this means for marketers: The trend of mobile and video making up a majority of programmatic ad spend shows maturation of the industry, as well as a continuing
The key to Google’s dominance as the most used search engine is both its ease of use and its ever-presence in Chrome and on mobile devices. While Chrome is the dominant browser, Safari has a significant volume of the US market (31% to Chrome’s 49%). What
Facebook, Instagram and Snapchat are making space for long-form video content on their platforms. Here’s what makes over-10-minute video so desirable to social networks. What this means for marketers: In 2018, nearly 70% of the US population will watch digital video (either streaming or downloading) at
Although podcast listeners have historically been dominated by men, new research suggests that women are catching up partly thanks to smart speakers and connected car entertainment vehicles. What this means for marketers: There is more compelling and diverse new content for women on Podcasts than ever