Drop, Pandora’s version of Spotify’s Radar Release playlist, provides a more customizable listening experience for users, eliminating ads. What this means for marketers: On September 17th, Pandora announced the release of their newest listening experience: Pandora Drop. Previous listening experiences on Pandora required the use of different artist
When searching for information in Google, the search engine will often try to offer up the best answer in the form of a featured snippet. This preview box is meant to succinctly serve up the most relevant content with a link to the source to
Memorable ads can have an exponential impact on campaign performance and brand perception. The attention of a user is more valuable than ever so when we get it, we need to make it count. What this means for marketers: Here are a few ways ad copy can
Digital ad spend is experiencing consistent growth year-over-year (YoY), while Print has been faced with stark declines. Digital ad spend increased by 12% in Q2 2018 as compared to Q2 2017. The spend growth was largely attributed to Social and Video-only Websites, which grew 45%
Facebook is rolling out augmented reality ads, which will bridge the gap between testing products in an actual store and testing products virtually through a user’s phone. What this means for marketers: Facebook’s augmented reality ads will allow users to try out products like sunglasses, makeup and
Personalization is a luxury. Yet, people in 2018 expect a personalized experience whenever they visit a website. To address this trend, Google recently rolled out an AdWords and Optimize Integration. Now, marketers can easily test multiple keywords and landing pages across different campaigns and ad
Instagram is competing with TV, YouTube and streaming services by introducing a new platform that is capable of running 60-minute videos. Web celebrities with robust followings have already embraced IGTV. Smaller accounts, or perhaps those more niche influencers and brands, will be given 10-minute video
After almost a decade of only minor changes to video ad standards, the Interactive Advertising Bureau (IAB) is continuing their efforts to give digital video a much-needed upgrade. The IAB Tech Lab has recently released details on VAST 4.1 for public comment, which is a noticeable
Google has updated its Ad Settings to give users transparency into what factors are being used to serve personalized ads. These factors are unique to the specific user and include demographics, specific advertisers and interest categories that Google has associated with them, along with the
Podcasts have become more popular than ever among a diverse crowd of listeners, which allows marketers to capitalize on a new way to reach potential consumers. What this means for marketers: Podcasts have become easily accessible for listeners to engage with a wide variety of topics, giving