The year is 2019. You are spending over 6.5 hours a day online. You’re making 11% of your purchases via the internet. You’re sharing more information than ever via seven different social media accounts. Yet, you are increasingly concerned about misuse of your personal data.
Vice President Irene Neveil came to Harmelin Media 15 years ago this month. To celebrate her Crystal Anniversary, we sat down with her to get her view on how the industry has changed, her greatest achievements at Harmelin and to get to know her better. What
Let’s start off by acknowledging the elephant in the room: the path to a more data-driven marketing strategy or more accountable media campaigns is almost never limited by access to data. If critical information isn’t currently being captured, figure out how to collect it. So why
Philadelphia, PA – Harmelin Media announced that they have been selected as Aspen Dental Management Inc.’s (ADMI) media agency of record. Harmelin is responsible for media strategy and buying for all ADMI-supported brands, including Aspen Dental, WellNow Urgent Care and Turning Point dental practice. Responsibilities include
I have attended many search engine marketing conferences over the years, so I have a very clear expectation of what I can anticipate during these events. Usually there is a huge room filled with booths, enough vendor swag to fill a carry-on bag, and I
First-price auction or second-price auction – what is the difference, which is most common, and why does it matter? These are questions that continue to challenge marketers in the programmatic space. If you thought media transacting in a matter of milliseconds was complex, consider the notion
Harmelin Media has been working diligently to articulate our “total video” planning, buying, and measurement approach to adapt to video fragmentation. This approach is based on balanced budgeting for optimal reach, frequency and action in the same omnichannel way that mirrors evolving consumer consumption habits.
The year is 1974. “Hooked on a Feeling” is playing on the supermarket speakers, and you’re exhausted after barely sleeping; author Stephen King’s debut novel Carrie has resulted in you jumping at shadows. At the cash register, you pick up some chewing gum and the
Recent changes in the audio space have led advertisers to re-evaluate the role of podcasts within a media strategy. Harmelin has long addressed the need to own all screens both in and out of the living room, and our audio approach has followed suit by
In January, Statista predicted that global digital advertising spending would grow to $248.59 billion this year and that 2019 is the year that native advertising will be adopted on a massive scale. Time and time again, digital agencies and marketers have thrown around the word