It’s easy to get completely consumed by the vastness of CES (Consumer Electronics Show) every year. CES is where the tech industry debuts new products for the coming year. Tech companies large and small put their products on display to the public for the first
There are three different Amazon Echo devices in my 1,000 square foot apartment – one in my kitchen, one in my bedroom, and one in my bathroom. A good portion of my life now revolves around voice enabled assistants and devices for everything. I use
Well, one thing you can say about 2018 in the media world - it wasn’t boring! The central purpose of paid media - to connect brands and customers in as relevant and efficient means as possible, got both easier and more difficult in the past
Google recently announced that a data breach coupled with low usage and engagement led to the decision to shut down the social network. While most users aren’t surprised to see it go, the announcement of the data breach does come as a shock. What this means
The popularity of podcasting has grown exponentially in the past few years, but some might find it hard to believe this media channel can be traced back as far as 2004. According to the WIRED article "The Three Fundamental Moments of Podcasts' Crazy Rise", the
Most of the time when we discuss Customer Inertia we are talking about when consumers continually buy the same brands and products without having any real loyalty to that brand. Shoppers act this way because it is easier than trying to find a new product
Advertisements placed on local digital news sites are a great way to reach consumers, especially for products and services that are not nationally available. People often look first to local news outlets for their mixture of community event coverage as well as some national news.
By Courtney Shea & Victoria DellaVecchia Media mix trends are beneficial in that they can guide an advertiser in budget allocation, whether annually or on a campaign-by-campaign basis. We looked at the healthcare industry, which is very active in marketing. In Pennsylvania alone, there are several
Best New Dramas - Tie A MILLION LITTLE THINGS, Wednesday 10-11p, Drama This series is about a group of friends with a very strong bond. As strong as that bond is, after one in the group commits suicide, much is brought into question. They are there
Hulu has the content and viewers are flocking, 20 million subscribers to be exact (up 20 percent from last year). The streaming video service has a library exceeding 75,000 TV episodes, more than double its competitors. With titles like This is Us, Modern Family, Empire