Ad Recess During Recession?
With a potential recession on the horizon and consumer sentiment uncertain, is this the right time for brands to pull back advertising dollars?
With a potential recession on the horizon and consumer sentiment uncertain, is this the right time for brands to pull back advertising dollars?
Tableau is an important data visualization tool, but what else can it offer and how is Harmelin utilizing it?
Congratulations to Jared Rudenstein, Vice President & CIO, on celebrating 20 years at Harmelin Media! To celebrate, we sat down with Jared to get to know him better.
Paid Search Performance in 2022 is being driven by our cookieless future, the demographic shifts seen since COVID, and leveraging automation to drive.
The advertising industry is changing, in big ways. Harmelin Media has been developing a toolset of durable solutions. Learn how we can help.
One year since ATT, here are 7 recommendations that marketers can follow.
Congratulations to Media Director Jen Harmelin who recently celebrated 20 years at Harmelin Media. We sat down with Jen to get to know her better and talk about her thoughts on the changing nature of our industry.
Once-loyal customers are jumping ship at an alarming rate. Discover how brands can fight the erosion of consumer loyalty and retain lifetime patrons.
Find out how CI helps Harmelin Media stay nimble.
Inflation. There’s been a lot of talk about it as prices have increased over the several months. But has it overtaken COVID in terms of consumer concern? In this post, we look at how people are feeling about and reacting to inflation’s income-weakening effects.