Harmelin Digital Contirbutor: Lauren Wallace
Over the past decade, social media has proven itself as being one of the most cost efficient and long-term beneficial marketing strategies. Brands are able to engage with consumers whether they are at home or on-the-go. Like any media channel, it is important to be aware of what your competitors are doing, in addition to monitoring conversations circulating your brand.
What this means for marketers: As social media continues to grow, brands need to determine how to make their content stand out from competitors and social media users’ posts. This can be accomplish through 6 steps:
- Choose and understand your niche
- Mimic what works
- Be different or be better
- Provide value
- Learn and improve
When running a social media campaign, Harmelin will continue to use these strategies to stay ahead of competitors.