Harmelin Digital Reviewer: Kaiti English
Many Facebook users are not in favor of the new update to videos that allows sound to auto-play within the News Feed. However, Facebook is sticking with its decision and providing several reasons why they would want to do this, and how it will continue to make video the future of Facebook.
What this means for marketers: Advertisers are constantly looking for new ways to reach their target audience, and with more and more people consuming content on their phone, it is not surprising to see Facebook wanting to move towards easier viewing habits. By allowing sound to auto-play within the News Feed, Facebook is hopeful that users will have a more memorable experience with the content. This new feature is also helping advertisers avoid having to add subtitles that take away from their visuals. Although the initial reaction is not favorable, users will adapt to this change especially since the feature can easily be turned off by simply putting your phone on vibrate. If a client has good video content, Harmelin recommends including Facebook video to reach the target audience.