7 Ways to Improve Your Amazon Sponsored Brands Campaigns

7 Ways to Improve Your Amazon Sponsored Brands Campaigns

Amazon Sponsored Brands campaigns offer advertisers the ability to state their value proposition in the headline of their ads and showcase their products at the top of the search results. These campaigns are a great way for brands to establish their presence and separate themselves from the competition, but they are often only included as a best practice instead of leveraged for a unique purpose. Unfortunately, there isn’t a one-size fits all approach for Amazon marketing strategies, so here are the 7 ways Sponsored Brands campaigns can be enhanced to improve performance based on your goals:

  1. Focus on impressions as your primary performance metric
  2. Bid on category-related keywords in addition to your product-specific terms
  3. Drive users to your Amazon Store page for a unique shopping experience
  4. Test different bidding options depending on business goals
  5. Use all match types to increase traffic exposure
  6. Be flexible with your budget
  7. Test different ad creatives to identify best practices and top performing content

What this means for marketers: Sponsored Brands campaigns are extremely important to effectively expose users to your brand while they are in ready-to-buy mode. Advertisers should take advantage of the unique features of Sponsored Brands campaigns to complement their Sponsored Products campaigns. In a fast-growing marketplace like Amazon, advertising real-estate is everything. By leveraging Amazon’s Sponsored Brands campaigns in tandem with Sponsored Products campaigns, advertisers can achieve higher visibility with multiple ad placements in the SERPs.